CLIENTS
A few of the 🆒 people I’ve worked with recently.
TL:DR PROJECTS I’VE ENJOYED LOL
Estrid
Creating and developing new content formats for Estrid’s brand and creative team across social media, focusing on TikTok, Youtube & Instagram. Also ran a festive karaoke party for them as part of their holiday campaign, pass the microphone plz.
SAMSUNG NEXT
Developed social media strategy with a focus on editorial as part of their new website strategy development. Created a successful digital live event format build to scale and repeat on LinkedIn. Learned a lot about edge computing, but I’m still confused about that one.
H&M New business/Itsapark
Heading up social media & community department to develop content-first channel strategies focusing on community. Concept, tone of voice and brand ID development. Recruited talent to grow the department, we still all chat, good at the old team dynamics.
ISLA Berlin
Nailed it by consulting for ISLA Nails on paid social media strategy, creating briefs for creative and copy to maintain brand identity cross channels. Helped create a buzz around their growing e-commerce site.
by malene birger
Supported the in-house team as a social media strategist. As part of the AW20 show, created content, developed formats for IG Live and ended up standing really close to Erin O’Connor, she is that beautiful IRL.
etsy
More than just crafts at ETSY! Acting as a consultant to provide industry knowledge & social commerce experience to support in-house operations team.
monki
Leading global social media team to a 360’ community approach focusing on the customer first. Developed cross-channel ideas increasing brand reach in Europe, China and Russia. Fun fact: something I said in a meeting is printed on products that you can still buy, almost 5 years later!
amuse
Facilitate and created a social media content workshop based on KPIs, focusing on new format development while fostering an engaged community. We learned how important the zodiac is in your content plan, amirite?